Empowering African Music on the Global Stage
The AMA connects global partners with Africa’s most impactful music movement. By collaborating with us, companies gain strategic access to established icons and rising stars, while supporting equity, culture, and innovation in the global music industry. Together, we build bridges between Africa and the world through partnership, performance, and purpose.
ABOUT THE AFRICAN MUSIC ALLIANCE (AMA)
The African Music Alliance (AMA) is a global initiative powered by D.I.M.E.S., created to unify and elevate Africa’s music industry by building strategic bridges between the continent’s most innovative artists, producers, and music professionals—and the world.
AMA is more than a platform; it’s a movement. We are the bridge between Africa and the world—connecting the roots of rhythm with the future of global sound. It exists to strengthen Africa’s position within the global music ecosystem by championing collaboration, opening up new markets, and creating long-term infrastructures that serve both established and emerging African talent.
OUR MISSION
AMA was founded with a clear purpose: to create meaningful access for African music to thrive globally—through events, showcases, partnerships, education, policy, and creative industry support. We aim to ensure that Africa’s music is not just celebrated, but also fairly represented, distributed, and monetized.
WHO WE SERVE
- Artists, DJs, producers, and creative professionals from across Africa and the diaspora
- Music companies, publishers, labels, managers, distributors, and promoters
- Event organizers, booking agents, and global touring networks
- Institutions, governments, and cultural foundations.
We are building a strong ecosystem where African music professionals can access resources, markets, and partnerships that drive creative and economic success.
FOR GLOBAL PARTNERS & COMPANIES
For companies, music platforms, festivals, and entertainment institutions seeking authentic access to African music, AMA offers a gateway built on trust, talent, and excellence. For companies looking to truly engage with African music—not just the sound, but the culture, the creators, and the movement—AMA is the trusted bridge. We provide access to talent and insight that can’t be found by simply browsing charts or playlists. We are embedded in the very heartbeat of African music—on the ground, in the studio, on the stage, and in the future. Our network brings together artists and professionals who are ready for the global stage—creatively and commercially.
AMA facilitates
- Curated talent sourcing for labels, festivals, and global campaigns
- Co-branded showcases and stages at major international events
- Cultural consulting for brands entering African markets
- Talent development pipelines and mentorship programs
- Strategic B2B matchmaking and licensing opportunities
Joining forces with AMA provides partners with
- Access to Africa’s global giants and its most electrifying emerging talent.
- Opportunities to shape equitable practices in the global music industry.
- A direct line to the future of music, sound, and culture from one of the world’s most influential continents
WHY NOW?
The influence of African music is undeniable. Genres like Afrobeat, Amapiano, Afro House, 3 Step and Afro Pop are defining the global sound. But behind the sound is a growing infrastructure, movement, and demand for equitable representation and access. AMA was created to meet this moment—and lead it.
Whether you are a creator, a company, or a global stakeholder in the creative industries—the African Music Alliance is your link to the next generation of culture, collaboration, and creative excellence.
GET INVOLVED
AMA welcomes all African artists, DJs, producers, and creative professionals who want to be part of something bigger—to grow, collaborate, and showcase their talent on the world stage. If you are passionate about driving change and being part of a united movement for Africa’s music future, we invite you to join us.
We also welcome global companies, platforms, and industry stakeholders looking to collaborate, connect with top-tier African talent, and create impactful, culturally grounded partnerships.
